Silverbird Marketing: Are You Procuring Leads From a Reliable Source?

Life insurance leads are probably the most common yet most difficult type of leads to procure. Many lead generation companies hold silos of information pertaining to potential insurance buyers; however only some of them carry quality leads that promise conversion. So, how would you know which provider is good to work with?

As an insurance company, you know that life insurance data is the soul of your business. With life insurance data galore, you need to be doubly sure you’re working with quality data that will help boost your business. If conversion of life insurance hot key leads is on the top of your priority list, then here’s one that will beat its way hands down into the top spot – finding a reliable leads provider! The insurance industry is highly competitive and way too many lead generation companies are vying to sell their leads to insurance companies like you. So, before you delve into the core of your business, which is calling and converting potentials into customers, ensure that you have the right life insurance hot key leads in your hands.

What is ‘right leads’? What may be right for one organization may not be so for another. Hence, by ‘right’, we mean leads that work best for your kind of business. A lead generation company would gather different kinds of leads pertaining to different business verticals. The leads are further filtered based on generic criteria. When you are planning to work with a provider for your lead needs, you need to be assured of constant support from them throughout the life cycle. Here are some ways to do it…

1. Customer-centric attitude- Every time you call for support you should be addressed by a live rep that shows interest in doing business with you and is receptive to customization. Try contacting a potential provider for help through phone or email to check their response. If your call is handled politely or email responded to promptly then you know they are serious about their work.
2. Exclusive leads – Make sure that the provider does not provide you outdated or used life insurance hot key leads. To know this, get into the details of how they research their leads and what would they do if a particular lead turns out to be futile. If they give you clear and straight forward answers and promise to work in tandem with your sales process, then you know they are reliable. Also, do not buy in bulk for the first time. Purchase life insurance data in a small quantity and see how it works with your marketing strategy.
3. Testimonials – Search the internet for feedback on the leads company in question. You are sure to see posts from a few dissatisfied customers. However, if more people have to say good things about the company, then you can go ahead with them.

The first place you would look for, for quality life insurance data providers is the internet and that is where many sub-standard life insurance hot key leads providers are there too. So, albeit finding an appropriate company to work is time consuming, half your job is done if you get the first step right.